What is a Conversion Rate?
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Your conversion rate is a measure of the volume of potential customers that
go on to buy. In the context of a website, it is usually the percentage of
visitors that make a purchase. Many websites concentrate solely on increasing
the number of visitors they have, when often they have fairly simple problems
with their site that, if solved, would have a big effect on their conversion
rate and improve their site's bottom line at minimal expense.
Can Search Engine Optimization (SEO) Decrease Your Website's Conversion Rate?
It can. If your website is fresh and you currently only rank for a few terms,
namely your brand name. After a year or so of optimizing your website for search
engines, you notice that despite a huge increase in search traffic, your
internal SEO conversion rate is significantly lower than it used to be. What happened?
However, the SE’s are not as smart as we think they are. Most of the time, they
will rank your website for keywords that are completely irrelevant or too broad
for your business. For example, I have a client who retails a highly niche
clothing type. After about 2 years of SEO, they currently rank first page on
Google for the broad search term "dress market". However, looking at the web
analytics, I found that not a single visitor from this keyword has converted to
a sale.
It’s important not to obsess too much over conversion rates. If overall
conversions are up, yet the conversion rate is down due to some external factor,
no need to worry there is absolutely no cause for alarm.
Dramatically improve your website's search engine rankings (SERP) with
Mybusinessseo Search Engine Optimization service. Challenge our search engine
optimization service with your most difficult search terms. SEO is most
productive method of attracting highly targeted visitors to your website. Your
web promotion is covered by our SEO guarantee and an extensive combination of
the latest SEO techniques and methods to vastly improve your website conversion
rate and rankings.
WANT TO TALK TO SOMEONE? Call Judy @ 03 8681 0101Level 1,
446 Collins Street, Melbourne CBD
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